New Trendup S.p.A. (“New Trendup”), is a Made in Italy group in the beauty sector that integrates three companies: Trendcolor S.r.l. (CDMO make-up), InUnUp S.r.l. (full-service CDMO) and New Cosmesy S.r.l. (CDMO fragrances).
The Group aims to build a fully integrated and comprehensive value chain in the make-up sector, covering all stages from formulation R&D to packaging, logistics, and e-commerce, while simultaneously pursuing a diversification strategy in the fragrance segment.
New Trendup serves the Italian market as well as the EU, the US, and the UAE, supplying leading brands across the broader beauty sectors.
- Company: New Trendup S.p.A.
- Investment Status: In portfolio, Armònia Italy Fund II
- Investment date: November 2025
- Sector: beauty
- Contact: https://www.trendcolor.eu/ | https://www.inunup.com/ | https://www.newcosmesy.com/
